Why Most of Your Happy Guests Never Leave Reviews

Customer review and service evaluation for satisfaction feedback survey concept.Businessman man gives rating to service experience on online application.Reputation ranking of business.

Guests check out. The guest had a great time. The guest told you so at the door. Then nothing. No review shows up. This used to bug me until I realized it is not personal. What happens is people mean to write reviews. They really do. But then the guest gets home, laundry piles up, […]

That Three-Star Review Is Not Going to Ruin You But Your Response Might

User give rating to service experience on online application, Customer review satisfaction feedback survey concept, Customer can evaluate quality of service leading to reputation ranking of business.

Got my first really bad review maybe six months into hosting. Three stars. The guest complained about street noise, which, okay, I lived on a street. Cars exist. What I did is I stared at it for hours. Wrote and deleted about four different responses. Considered quitting hosting entirely. Dramatic? Absolutely. But that is where […]

Airbnb SEO Is Different from Google SEO

Close-up of notebook with SEO terms and keywords, highlighting digital marketing strategy.

It is somewhat of a stretch to attribute the term SEO to Airbnb. The main difference is that while on Google you are ranked based on the keywords, Airbnb doesn’t do that. What it does instead is ranking you based on your behavior. For example, a guest goes to the search, finds your listing and […]